Yo'Aura Dispensary
about.
Industry: Native Cannabis
Client: Enterprise Rancheria
Year: 2024
Experience: Visual Identity, Packaging Design, Website Design & Development, and Marketing Services
The Estom Yukema Maidu Tribe proudly invites you to Yo'Aura, a cannabis dispensary in Wheatland, California. Where community, culture, and cannabis come together.
challenge.
The challenge for this project was to create a dispensary that stood out uniquely different from their existing enterprise, Hard Rock Sacramento. Going through the discovery phase, we worked to ensure that the brand look and feel still had elements that were recognized by the Hard Rock, but was also able to stand on it's own.
result.
The final branding included a color palette and overall brand identity is heavily influenced by the prominent music influence, along with the colors of the area. Combining a unique way to bring together "Yo" meaning flower in Maidu, and cannabis, the brandmark was created. The brand as a whole comes together to resemble rhythm, cannabis, and community.
